Together with the Founders of our Portfolio Companies, we determine the type of support needed, and then we deliver. From advising to hands-on fractional team members, from fundraising guidance to funding, Sand Hill East has skin in the game.

The company we keep.

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A cookieless future will make it more difficult to personalize your products and services for your customers. One Creation solves this problem by adding an embedded permission-based marketing layer to your current customer experience through a user-friendly platform. Customers are seamlessly guided through a short marketing process with the option of receiving a reward in exchange for their data. This allows brands to collect valuable, new voluntary insights at any touchpoint on your customer’s omnichannel journey. Now any touchpoint can lead to a micro conversion process that is transparent, incentivized, and trustworthy.

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Snowplow is a behavioral data platform built to empower data teams and solve today's most complex data challenges. Trusted by tens of thousands of organizations around the world, Snowplow helps you create the data you need to power your breakthrough and unlock AI and advanced analytics right from your own data warehouse, lake, or lakehouse. With Snowplow, businesses can create more valuable data by unlocking transformative AI and advanced analytics capabilities, using rich behavioral data tailored to their specific business vocabulary. This allows for the powering of unlimited applications, including advanced analytics and AI data applications like churn propensity models and recommendation engines. Furthermore, Snowplow helps ensure data compliance by mitigating regulatory risks, establishing a record basis for data capture, and enforcing data usage and sharing practices consistent with its original collection. As the leader in Data Creation, Snowplow enables organizations to establish a comprehensive data language throughout their operations, utilizing a common data schema that can be tailored for business intelligence (BI) and AI modeling, streamed for real-time applications, and enriched with third-party data and systems.

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Modo is the world’s leading platform provider of workplace and campus apps. Trusted by global Fortune 1000 brands and the world’s most prestigious institutions, the Modo digital engagement platform delivers a unified, fully customizable, mobile-first user experience to simplify anytime access to information and services students and employees need to feel supported, engaged, and inspired.

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Squirro specializes in harnessing the power of Augmented Intelligence to enhance decision-making. With the belief that you shouldn't have to compromise when it comes to unlocking the full potential of your data, Squirro offers a comprehensive solution that combines the Squirro Insight Engine and AI Studio. The Squirro Insight Engine is an advanced search technology infused with Artificial Intelligence. It is designed to tackle various data-related challenges, including data gathering, analytics, search, and data visualization. By leveraging AI and machine learning models, it gathers data from internal, external, and premium sources, providing accurate insights and empowering users with recommendations and next best actions through a user-friendly dashboard. With the Squirro AI Studio, customers have the ability to create their own machine-learning models using your own data. Our intuitive platform supports the entire machine learning cycle, allowing you to craft training data, create models, validate your work, and deploy them effortlessly.

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Rafay is a Kubernetes platform designed for enterprise platform teams, aiming to centralize, unify, and standardize the use of Kubernetes across the enterprise. It offers a single cloud controller that enables the effortless management of multiple clusters with software-defined isolation. Rafay serves as a comprehensive operations platform for managing cluster and application lifecycles, utilizing a SaaS-first approach for quick deployment, cloud scalability, and high uptime. Its built-in zero-trust fabric ensures secure governance by eliminating inbound access requirements. Rafay simplifies fleet management, supports interoperability with different Kubernetes distributions, and provides easy enterprise integrations with just a click. Lab 1 offers reliable support from certified Kubernetes experts allowing users to benefit from 99.99% uptime, SOC 2 Type 2 certification, and the option for self-management.

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Deepfactor offers a developer security platform that empowers engineering teams to create secure and compliant cloud native applications. Instead of shifting security left in the development process, Deepfactor “starts left” by encouraging developers to build secure applications as they move through the various stages of the software development lifecycle.

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Winn.AI offers a real-time AI assistant that helps sales teams win more deals with less hassle through its innovative real-time tracking, capturing, and CRM updating features. The Winn.AI real-time assistant acts as an extra pair of hands during meetings, giving salespeople the freedom to focus their attention entirely on the customer.

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Ediphy is a new digitally native capital markets business bringing transparency to fixed income markets and delivering on best execution. We create value for our clients by combining modern technology and data analytics with a regulated execution service to deliver superior results for the investment management community.

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SkyHive is a Certified B Corporation and software provider of global workforce intelligence technology, optimizing labor market efficiencies in real-time for companies, communities, and national economies. Leading enterprises use SkyHive’s cloud-based applications and platforms to power the future of work at its most granular level: skills. SkyHive’s Quantum Labor Analysis has been recognized by the World Economic Forum, Gartner, and Forbes for leading efforts in ethical AI and its positive impact on labor economies worldwide.

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Backed by global cybersecurity leader CrowdStrike, DoControl provides organizations with the automated, self-service tools they need for Software as a Service (SaaS) application data access monitoring, orchestration, and remediation. DoControl takes a unique, customer-focused approach to the challenge of labor-intensive security risk management and data exfiltration prevention in popular business-critical SaaS applications.

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AtScale forms a semantic layer that stands independent from BI tools and cloud data platforms – centralizing governance and control while enabling de-centralized analytics consumption and data product creation.

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Rythan’s mission is to create more engaged buyers through interactive business documents. Rythan was founded on the observation that while relationships are built on personal interactions most selling occurs through static  mass-marketed PDFs. The Rythan platform empowers non-developers to easily create highly-personalized interactive web applications using PowerPoint as templates.

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Skyflow is a data privacy vault delivered as an API. Inspired by the data vaults that Apple and Netflix built to handle customer data, our vision is to deliver data privacy vaults any developer could easily build into their application the same way they use Stripe, Twilio, or Okta.

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Smartcom secures the phone call from spoofing scams and brands the call screen so that call recipients can feel informed, empowered, and safe when they are being called. The Company has reams of data records from live commercial environments that demonstrate the revolutionary behavioral change from call recipients in Smartcom environments. The Company is focused on eradicating fraud by criminals impersonating companies. Thereby protecting brand reputation and customers.

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SamsonVT works with a range of businesses around the world to help transform their post sale customer service with 3d parts catalogues that help customers self serve. Through PARTFUL and WORKFLO, manufacturers can embrace digital parts catalogues and work instructions, allowing users and teams to globally collaborate.

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Ninth Wave is a leading SaaS platform for financial data, enabling secure data connectivity between financial institutions and third-party applications, including aggregators, FinTechs, accounting solutions, tax prep software, and other consumer and business solutions. Ninth Wave technology has been deployed for over a decade at the world’s leading financial institutions, with seven of the top 10 U.S. banks and eight of the top 10 U.S. wealth managers among current clients.

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Netomi is the first AI platform for customer service that allows businesses to activate, manage and train AI to automatically resolve tickets, enhance agent productivity and provide a world-class customer experience. Netomi works with global retail, travel & hospitality, telecommunications, finance and insurance companies including WestJet, Nestle and Singtel. The Netomi platform instantly and autonomously responds to over 50% of a company’s customer service tickets across email, social and chat. The Netomi platform easily integrates with core business systems including Order Management Systems, CRM platforms and Inventory Management systems to resolve customer service tickets, not simply respond to incoming queries. The platform also enables predictive and proactive support, leveraging product, customer lifecycle and contextual triggers to anticipate needs and solve customer issues before they happen.

“Sand Hill East worked with me, whilst we were developing the business model and the original thesis for the business. We worked together on our financing, and they made valuable introductions both to clients, strategic partners and individuals.
They also were able to connect us to expertise that has enabled us to optimize our own equity ownership, which was particularly useful in the context of a high growth start-up. Since we have closed funding, they have continued to refer useful relationships to us some of whom are helping us to build our business.”

Puneet Mehta, Founder and CEO, Netomi

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MOOG transforms Singular Service Management into Situational Service Management for Cloud and self healing infrastructures. MOOG reduces the cost and effort involved in managing incidents and problems in modern service delivery infrastructure. MOOG industrialises service management and automatically identifies abnormal situations in real-time then goal orchestrates the stakeholder resources. It eliminates the need for instrumentation to monitor new and changed business services. Adaptive Big Data algorithms replaces the maintenance of brittle rules, business logic and topology models, reducing the IT inertia that impacts business change.

Sand Hill East successfully worked as an advisor to MOOG from it’s inception to its multi-million dollar Series A & B. We also introduced MOOG to strategic industry players that resulted in many multi-year generating deals for MOOG.

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Modelshop puts the power of real-time decisions into the hands of business analysts, by providing a level of data modeling, logic sophistication and performance that exceeds most production application environments. Modelshop allows business analysts to model their decisions in detail which helps clients run their business, with unprecedented flexibility, visibility and control.

“Sand Hill East has accelerated Modelshop’s trajectory at a level I never anticipated when we began working together. Andy and team are amazing at translating raw technical capabilities into tangible business benefit and an introduction from Sand Hill East Team is worth its weight in gold. You walk into the conversation with instant credibility.”

Tom Tobin, Founder, Modelshop

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Kodexa was founded by a team of data and machine learning experts focused on democratizing access to unstructured data to enable its customers to optimize how their data teams function, integrate state-of-the-art AI and Cloud Services, implement operational excellent and create new revenue streams. Kodexa offers its clients two options. Clients may use Kodexa’s assistants to address standard data extraction use cases. Common uses include extracting limited numbers of data elements from common data sources (e.g., PDFs, emails, Excel). Kodexa also offers its clients custom models for more challenging documents (e.g., a significant number of data elements, significant variation across data sources, poor document quality). No matter how clients interact with Kodexa, they all gain the ability to extract data from hundreds, or even thousands, of documents in minutes.

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Geminos Causeway is an industry leading end-to-end low-code platform for modeling, building and deploying Causal AI applications. Resolving many of the challenges faced with traditional machine learning, Causeway provides a common language for subject matter experts, data scientists and the business to communicate and collaborate whilst removing bias from and accelerating the delivery of AI applications.

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FinTech Studios is a leading CLOUD-BASED PLATFORM of curated, disruptive FinTech apps and big-data financial analytic products operated in partnership with leading FinTech startups, financial institutions, data providers, and strategic partners.

“It has been a real pleasure working with the Sand Hill East team. Their guidance on how to position ourselves to the market and strategic introductions to clients and partners has truly helped accelerate our business. If you are a start up in the Fintech space I would absolutely recommend working with Sand Hill.”

Jim Tousignant, CEO and Founder, FinTech Studios

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Diveplane offers AI-powered business solutions across multiple industries. The company was founded by Dr. Michael Capps, former President of Epic Games, in 2018 and develops technology that helps businesses and government organizations understand AI with a trainable, interpretable and auditable. With multiple patents awarded and pending, our groundbreaking next generation AI gives you full understanding and control over your automated business processes. The Diveplane technology is designed specifically to put machines and people in harmony to produce verifiable data intelligence in support of leading-edge competitive business strategies. Diveplane were winners of the UBS International Future of Finance Challenge in 2019 & acclaimed as a Gartner Cool Vendor in 2020. Diveplane is headquartered in Raleigh, North Carolina

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Digital asset builds distributed, encrypted straight through processing tools. Their technology improves efficiency, security, compliance and settlement speed.

Digital Asset works with clients to co-develop Business Logic Engines tailored for the needs of specific asset classes and markets. They have developed a powerful cross-application platform that quickly and easily builds Business Applications without having to deal with ledger specifics.

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Cutover increases change capacity and reduces the risk and cost associated with critical enterprise events such as making changes to core banking systems and banking system resilience testing. Cutover supports the orchestration of these complex, high-risk periods of time through the creation of an operational theatre for real-time visualisation, collaboration, choreography and audit.


Cutover fills a systemic gap in the enterprise tools market that is currently bridged with Excel, e-mail and calls. The team has over 60 years of combined experience in this problem space including launches of global banking payments systems, mobile operators, space agencies and the London 2012 Olympic Games

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Callsign's unique Intelligence Driven Authentication (IDA) solution enables more informed and truly adaptive access control decisions, putting enterprises and their users back in control. This reduces false rejection rates and increases security, delivering the following key benefits:

Genuine users get frictionless access to whatever they need, from wherever they need it.
Reduces the number of help desk calls, due to frustrated users.
Introduces additional hurdles for fraudsters, ensuring they are identified and caught.

By combating phishing, Man In The Middle and advanced malware threats, Callsign's IDA provides proactive protection. It can also be used as an evidence store for breach investigations to satisfy regulatory requirements, such as GDPR. By combining a number of key capabilities and presenting an intuitive dashboard, Callsign helps risk officers to dynamically adapt their security posture.

“Sand Hill’s position in the market – sitting at the intersection of innovation and real business expertise, has been very useful for us. Sand Hill understood the type of support that Callsign needed to be the market driver in digital identification. I consider Andy Brown a mentor. Andy and the Sand Hill team have really helped us connect with a large number or prospective clients and strategic connections that we could not have reached on our own.”

Zia Hayat, CEO, Callsign